How America’s Favorite Bargain Wine Gets Great Facebook Engagement on a Shoestring Budget

“It’s kind of a legacy brand, like Heinz ketchup.” That’s how Libby Brockhoff, co-founder and partner at San Francisco agency Odysseus Arms, describes client Carlo Rossi–a wine brand best known for being plentiful and, most important, cheap. Parent company E&J Gallo Winery, launched by brothers Ernest and Julio Gallo back in 1933, is the world’s…
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